When Donald Trump won the election, I made this.

Before the clever folks at AHHA were known as “AHHA,” they asked GFC to help name their company – and AHHA was one of about a million options we showed them. I get to name a lot of companies and products, actually. This is just one example. #braggingnotbragging

In 2009 I launched my own full-blown social network called Be Fucking Awesome. It’s no longer on the web, but the idea was people would post their “FAdeeds” (fucking awesome deeds) and then the community would rate them. They’d then amass a personal… — In 2009 I launched my own full-blown social network called Be Fucking Awesome. It’s no longer on the web, but the idea was people would post their “FAdeeds” (fucking awesome deeds) and then the community would rate them. They’d then amass a personal rating (FAScore), that would show how much good they put into the world. It launched to press and fanfare, but when trolls found it about a week after launch, it ended up being a $35K learning experience. At the time, I honestly thought I would take on Facebook (I can be super naive). But hey, I was really super proud of it for about eight days. And I kind of still am. I wish you could see it.

This print inert, along with the execution below, was part of the legendary campaign we did for MINI Cooper at CP+B. What an honor to contribute to that campaign. Such a fun car and great strategy. Many awards were won with this campaign, these executions took their share too.

The GLAT - the “Google Labs Aptitude Test” was part of a solution for a recruitment problem Google was having back in 2005 where the brightest minds coming out of the best engineering schools weren’t interested in Google. This ad ran in super nerdy magazines, challenging egos of the smartest out there to see how they’d fare on the toughest math and science questions we could find. It included a way for them to literally send in their tests and, if they scored high enough we would contact them. The campaign worked amazingly well - and even found its way onto 60 minutes (see below).

For two years - 2017/2018 - I was one of a handful of national ambassadors for the road cycling apparel brand known as Rapha. It taught me a lot, and aligned with my career, affording me first-hand experience in the burgeoning marketing form where brand ambassadors are given product in exchange for their loyalty and efforts to promote said brand across their social media channels. The learning was invaluable and I’m beyond grateful for it. It was a stupendously fortunate bunch of years within an incredibly privileged, stars-enabled life. Lots of play in those days, for sure.

Somewhere in this scroll is a :60 commercial that’s part of this campaign too, for a hamburger made from tortured cows. I’m no longer proud that I worked on Burger King at all, but I did. Hey, even Aldo Leopold killed wolves before he saw the light.… — Somewhere in this scroll is a :60 commercial that’s part of this campaign too, for a hamburger made from tortured cows. I’m no longer proud that I worked on Burger King at all, but I did. Hey, even Aldo Leopold killed wolves before he saw the light. Anyway, as part of this campaign, I literally wrote this complete book - a spoof on motivational speakers and fad diets in one fell swoop. The book was literally for sale by calling a 1.800 number. It was funny and won awards and I used to be into that stuff.